In an era where tap water contamination affects millions of Americans, Rorra emerges as a game-changing water filtration brand that combines cutting-edge technology, rigorous NSF testing, and elegant design to deliver exceptionally clean water for drinking and bathing. With an endorsement from renowned neuroscientist Dr. Andrew Huberman and innovative Enfinity Filter technology that removes PFAS, lead, microplastics, and over 50 other harmful contaminants, Rorra is revolutionizing home water filtration.
What Is Rorra? Premium Water Filtration for Modern Homes
Rorra is an innovative water filtration company founded in 2024 by Brian Keller, Charlie Carlisle, and Jordi Hays that specializes in creating easy-to-use, highly effective water purification solutions for both drinking and bathing water. The brand was born from a deeply personal mission after the founders discovered that their children, Ro and Rora, developed eczema shortly after birth due to harmful substances present in their tap water.
Unlike traditional water filters that use outdated technology or plastic-heavy designs, Rorra products feature medical-grade 316L stainless steel construction, advanced electrokinetic nanofiber filtration, and third-party NSF testing to ensure the highest standards of contaminant reduction. The company’s transparent approach to water quality testing sets a new standard in the industry, with all independent laboratory results published openly on their website.
Dr. Andrew Huberman’s Endorsement: Why a Leading Neuroscientist Recommends Rorra
Dr. Andrew Huberman, a tenured professor of neurobiology at Stanford School of Medicine and host of the widely acclaimed Huberman Lab podcast, has been using the Rorra Countertop System for nearly a year and publicly endorses the brand as providing what he believes are the best water filters on the market.
What Dr. Huberman Says About Rorra Water Filters
Hydration and Performance: Dr. Huberman emphasizes that ensuring adequate hydration with clean water is one of the most underestimated but powerful tools to improve mental and physical performance. He recognizes that water quality directly impacts cognitive function, energy levels, and overall health.
Tap Water Contamination Crisis: Acknowledging the widespread problem of tap water contamination, Dr. Huberman cites that a 2020 study estimated more than 200 million Americans are exposed to PFAS chemicals, often called forever chemicals, which can interfere with health in numerous ways.
Superior Filtration Technology: What sets Rorra apart in Dr. Huberman’s view is the advanced filtration technology that removes harmful substances while preserving beneficial minerals like magnesium and calcium, which are essential for hydration and cellular function.
Design Excellence: Dr. Huberman appreciates that the Rorra Countertop System requires no installation or plumbing, is built from medical-grade stainless steel, and fits beautifully on any countertop, making clean water accessible without compromising aesthetics or convenience.
Transparency and Trust: Dr. Huberman specifically highlights Rorra’s transparency as impressive, noting that consumers can find all independent third-party test results directly on the company’s website, allowing for informed decision-making about water quality.
This endorsement from one of the world’s leading experts in neuroscience and human performance carries significant weight, as Dr. Huberman’s foundational health protocols emphasize the critical importance of clean, mineral-rich water for optimal brain and body function.
Rorra Countertop System: NSF-Tested Water Filtration Excellence
The flagship Rorra Countertop System is a 2.5-gallon gravity-fed water filtration system that represents a quantum leap forward in home water purification technology. This elegant, stainless steel water filter combines form and function to deliver exceptionally clean drinking water without requiring any installation, plumbing, electricity, or professional assistance.
Advanced Enfinity Filter Technology
At the heart of the Rorra Countertop System is the proprietary Enfinity Filter, which utilizes dual-layer pleated electrokinetic nanofiber technology to capture and remove contaminants at the molecular level. This advanced filtration method employs electrically charged nanofibers that attract and trap even the smallest harmful particles, including microplastics measuring 0.5 to 1.0 microns in size.
Comprehensive Contaminant Removal: What Rorra Filters Remove
The Rorra Countertop System has been independently tested to NSF/ANSI Standards 42, 53, and 401, proving its effectiveness at removing or significantly reducing over 50 harmful contaminants while retaining beneficial minerals. The system provides exceptional protection against:
- PFAS Forever Chemicals: Average reduction of 99.6% for PFOA, PFOS, PFNA, PFHxS, PFHpA, PFDA, and PFBS
- Lead and Heavy Metals: Average reduction of 99.6% for lead, with significant reduction of other heavy metals
- Microplastics: Average reduction of 97.3% for plastic particles that increasingly contaminate water supplies
- Chlorine: 97.5% reduction of chlorine used in municipal water treatment
- Hormone Disruptors: 99.0% reduction of estrone and other hormone residues
- Emerging Contaminants: Trace chemical residues including pharmaceutical residues, herbicides, pesticides, and disinfection byproducts
- Particulate Matter: Submicron particles as small as 0.5 microns, far smaller than a human hair
Rorra Countertop System Specifications and Features
- Capacity: 2.5 gallons total (1.5 gallons filtered, 1 gallon unfiltered reservoir)
- Dimensions: 17 inches tall x 11 inches diameter, designed to fit under standard kitchen cabinets
- Material: 316L medical-grade stainless steel construction with minimal plastic contact
- Filtration Speed: Filters one gallon every 20-30 minutes, up to 4 times faster than competing gravity filters
- Filter Life: 200 gallons per filter, approximately 90 days of use
- Performance Indicator: Intelligent LED light system that changes from white to yellow when ~10 days of filter life remain
- Power Source: Four pre-installed AAA batteries (no plug-in required, batteries last approximately one year)
- Spout Height: 6.4 inches from base, accommodates standard drinking glasses and pint glasses
- Installation: Zero installation required – ready to use straight out of the box
Rorra Filtered Showerhead: Advanced Bathing Water Protection
While drinking water filtration is crucial, most people don’t realize that bathing in contaminated water can be equally harmful. The Rorra Filtered Showerhead addresses this overlooked aspect of water quality by providing advanced filtration for shower water, protecting skin, hair, and respiratory health from chlorine, heavy metals, and other harmful contaminants.
Why Filtered Shower Water Matters for Your Health
Skin Health and Hydration: Chemicals in tap water, particularly chlorine, strip away natural oils from your skin, leading to dryness, irritation, eczema flare-ups, and accelerated aging. Customer reviews consistently report dramatic improvements in skin texture and reduced need for moisturizers after switching to the Rorra Filtered Showerhead.
Hair Strength and Appearance: Unfiltered water damages hair proteins, strips color, causes brittleness and split ends, and contributes to scalp dryness and dandruff. Users report noticeably softer, shinier hair with less frizz and breakage after installing Rorra’s filtered showerhead.
Respiratory Protection: Hot shower steam vaporizes chlorine and other chemicals, which are then inhaled directly into the lungs. This can irritate airways, trigger asthma symptoms, and potentially contribute to chronic respiratory issues over time. Filtering shower water reduces exposure to these airborne contaminants.
Showerhead Filtration Technology and Testing
The Rorra Filtered Showerhead utilizes a precision-engineered combination of US-made KDF-55 Media and ultra-pure Calcium Sulfite filtration media. This dual-media approach has been rigorously tested by multiple third-party laboratories in accordance with NSF/ANSI 177 Standards for both contaminant reduction and structural integrity.
Through 4,000 gallons of use (representing typical 90-day performance), the Rorra Filtered Showerhead maintains an average chlorine reduction of 91%, while also significantly reducing chloramine, iron, lead, chromium, copper, and other heavy metals commonly found in municipal water supplies.
Filtered Showerhead Design and Installation
- Dimensions: 6 inches diameter x 6 inches height
- Weight: 1.9 pounds (850 grams)
- Flow Rate: 2.5 gallons per minute, optimized for both pressure and filtration
- Compatibility: Fits all standard US shower fixtures (0.5 inch – 14 NPT threads)
- Installation: Tool-free installation in under 5 minutes, includes removal wrench
- Filter Life: 200 showers or 90 days for two people showering daily
- Available Colors: Chrome, Matte Black, Brushed Nickel
The Tap Water Contamination Crisis: Why Water Filtration Is Essential
Understanding the scope of water contamination in the United States provides crucial context for why premium filtration systems like Rorra have become necessary for protecting family health.
PFAS Forever Chemicals: A Nationwide Emergency
Over 200 million Americans are estimated to have PFAS (per- and polyfluoroalkyl substances) present in their tap water. These manufactured chemicals, nicknamed forever chemicals because they persist in the environment for decades or centuries, are used in hundreds of consumer products for their non-stick and water-resistant properties. Health impacts of PFAS exposure include increased cancer risk, fertility problems, weakened immune system function, thyroid disorders, and developmental issues in children.
Lead Contamination and Infrastructure Failure
The Environmental Protection Agency estimates that 186 million Americans have consumed water from systems with lead levels exceeding recommended limits to protect children. Much of U.S. tap water delivery infrastructure was built in the early 1900s using lead pipes and fittings. Replacing this crumbling infrastructure is estimated to cost at least one trillion dollars over the next three decades, meaning lead contamination will remain a persistent threat without point-of-use filtration.
Microplastics in Drinking Water
Microplastics are increasingly found in tap water supplies across the country. These tiny plastic particles come from clothing fibers, single-use bottles, and degraded plastic products. Recent research reveals that total plastics found in brain matter increased by 50 percent in just eight years, raising serious concerns about long-term neurological impacts.
Cancer Risk from Contaminated Water
Scientific estimates indicate that contaminants in drinking water will contribute to over 100,000 cancer cases for U.S. residents over the course of their lifetime. Over 95 percent of U.S. water systems tested exceeded safe limits for at least one carcinogen. Common cancers linked to tap water contaminants include bladder, liver, kidney, thyroid, colorectal, ovarian, and testicular cancer.
Fertility and Reproductive Health Impacts
The Environmental Working Group has identified 38 contaminants present in U.S. tap water that are linked to fertility problems. These contaminants can contribute to difficulties conceiving, abnormal fetal development, preterm births, decreased birth weight, and other adverse reproductive outcomes.
Rigorous NSF Testing and Transparent Results
What truly distinguishes Rorra from competitors is the company’s unwavering commitment to third-party testing and complete transparency about product performance. While many water filter companies make unsubstantiated claims, Rorra has invested heavily in testing at NSF International and other NSF/ANSI accredited laboratories to provide verifiable proof of contaminant reduction.
Understanding NSF/ANSI Standards
NSF/ANSI Standard 42: Tests products for removing or reducing contaminants that cause aesthetic effects like taste, odor, and color issues. Includes chlorine reduction testing.
NSF/ANSI Standard 53: Tests water treatment products for removing or reducing concentrations of contaminants with potential health impacts, including lead, volatile organic compounds, and PFAS chemicals.
NSF/ANSI Standard 401: Tests water filtration products for removing or reducing emerging contaminants not yet regulated, including prescription and over-the-counter drugs, herbicides, and pesticides.
NSF/ANSI Standard 177: Verifies structural integrity and safety of shower filtration systems through hydrostatic and cyclic pressure tests.
Rorra products have been tested to all relevant NSF/ANSI standards, with complete test results published transparently on the company’s website. The Countertop System testing was completed in October 2024 at NSF laboratories in Ann Arbor, Michigan, while showerhead testing was conducted in October 2025 at Kymera Labs in Durham, North Carolina.
Customer Reviews and Real-World Performance
With over 350 five-star reviews for the Countertop System and nearly 80 reviews for the Filtered Showerhead, Rorra customers consistently report transformative improvements in water quality, taste, and health outcomes.
One verified customer wrote about the showerhead: “After a month of using this, I didn’t realize how much of a difference a filtered showerhead could make. The water pressure is great and I instantly noticed my skin felt less dry. The biggest game-changer has been my hair – it feels cleaner, softer, with way less frizz and buildup. The redness in my skin is less noticeable. Installation was super easy, done in under 5 minutes.”
Another customer shared: “I usually have really dry reactive skin and this allows me to skip lotion after the shower sometimes when prior I would desperately need it. Very easy to install and looks beautiful. I really do feel it helps!”
For the Countertop System, a satisfied user wrote: “Most importantly, I feel safe drinking the water. The level of testing of so many pollutants, and the honest reporting of results is what sold me. The canister is attractive, easy to fill and the water tastes and looks CLEAN!”
Rorra Product Pricing and Subscription Options
Rorra offers flexible purchasing options designed to make premium water filtration accessible while ensuring customers never run out of replacement filters.
Countertop System Pricing
The Rorra Countertop System is competitively priced considering its medical-grade construction, advanced filtration technology, and NSF testing. Customers can choose between one-time purchase or subscribing to automatic filter replacements every 90 days, which provides convenience and ensures optimal filtration performance.
Filtered Showerhead Pricing
The Rorra Filtered Showerhead retails at $199, with replacement filters available through a subscription service for $45 every 90 days. This subscription model ensures you always have a fresh filter when needed without having to remember to reorder.
Complete Protection Bundle
For comprehensive water protection, Rorra offers a bundle that includes both the Countertop System and Filtered Showerhead at a 20 percent discount. This combination addresses the two highest points of water contact in your home – drinking and bathing – providing complete protection for your family.
Special Discounts and FSA/HSA Eligibility
Rorra products are HSA and FSA eligible through Truemed for qualified customers, recognizing water filtration as a legitimate health expense. The company also offers military, first responder, government employee, and teacher discounts through GovX ID verification.
Design Excellence: Form Meets Function
Beyond filtration performance, Rorra products are designed with meticulous attention to aesthetics and user experience. The Countertop System’s capsule-like silhouette mimics the flow of water, blending seamlessly into modern kitchen spaces while making a sophisticated design statement.
The ergonomic tap, inspired by a beer handle with a futuristic twist, encourages regular hydration through its intuitive, satisfying operation. The funnel lid features a honed design for easy filling, while a dust-sealing cap protects filtered water from airborne particles.
Both products avoid the cheap plastic appearance common in water filtration products, instead featuring premium finishes available in chrome, matte black, and brushed nickel to complement any bathroom or kitchen aesthetic.
Environmental Impact and Sustainability
By choosing Rorra’s reusable filtration systems over single-use plastic water bottles, consumers significantly reduce plastic waste while enjoying superior water quality. The medical-grade stainless steel construction ensures decades of reliable use, eliminating the need for replacement units.
Each Enfinity Filter replacement handles 200 gallons of water – equivalent to approximately 1,500 single-use plastic water bottles. Over a year, one Rorra Countertop System prevents roughly 6,000 plastic bottles from entering landfills and oceans.
Comparing Rorra to Other Water Filtration Options
When evaluating water filtration solutions, Rorra distinguishes itself across multiple dimensions that matter most to health-conscious consumers.
Advantages Over Pitcher Filters
Traditional pitcher filters like Brita primarily focus on taste and odor improvement through activated carbon, with limited testing for contaminants like PFAS, lead, or microplastics. Rorra provides comprehensive NSF-tested reduction of over 50 contaminants, filters up to 4 times faster, and uses durable stainless steel instead of plastic that may leach chemicals.
Benefits Over Under-Sink Systems
While under-sink reverse osmosis systems can be effective, they require professional installation costing hundreds of dollars, remove beneficial minerals along with contaminants, waste significant amounts of water through the filtration process, and are not portable. Rorra requires zero installation, preserves healthy minerals, uses no water waste through gravity filtration, and moves easily to new homes or locations.
Superior to Basic Faucet Filters
Faucet-mounted filters often have very short filter lifespans, limited contaminant reduction capabilities, and can only filter cold water. Rorra’s Countertop System handles both hot and cold water filling, lasts for 200 gallons between filter changes, and provides more comprehensive contaminant removal.
Installation and Maintenance: User-Friendly Design
One of Rorra’s most compelling advantages is the extraordinary ease of setup and maintenance for both products.
Countertop System Setup
The Countertop System arrives ready to use – simply unbox, place on your counter, install the pre-installed filter, fill the upper reservoir with tap water, and wait 20-30 minutes for the first gallon to filter. No tools, plumbing, drilling, or handyman services required. The performance indicator light automatically tracks filter life and water levels using the pre-installed AAA batteries.
Showerhead Installation
Installing the Filtered Showerhead takes less than 5 minutes without any tools. Simply use the included wrench to remove your existing showerhead, hand-tighten the Rorra showerhead onto the shower arm, and you’re done. The standard threading fits all U.S. shower fixtures.
Filter Replacement Process
Both systems use simple twist-and-replace filter mechanisms that take seconds to complete. The subscription service ensures new filters arrive automatically before you run out, with the Countertop System’s indicator light providing a 10-day advance warning.
The Science Behind Clean Water and Health
Dr. Huberman’s emphasis on clean water for foundational health is supported by extensive scientific research demonstrating the critical role of proper hydration and contaminant-free water in human performance and longevity.
Hydration and Cognitive Function
Research shows that even mild dehydration of 1-2 percent body weight loss impairs cognitive performance, mood, and physical capabilities. Clean, mineral-rich water enhances cellular hydration more effectively than contaminated water, as the body doesn’t have to expend resources filtering out harmful substances.
Mineral Retention for Optimal Health
Unlike reverse osmosis systems that strip all minerals, Rorra’s selective filtration preserves beneficial minerals like magnesium and calcium. Magnesium supports over 300 enzymatic reactions in the body, while calcium is essential for bone health, nerve function, and muscle contraction. These minerals in water are in ionic form, making them highly bioavailable for absorption.
Reducing Toxic Burden
The human body has limited detoxification capacity through the liver and kidneys. By removing contaminants at the point of consumption, Rorra reduces the cumulative toxic burden, allowing the body’s natural detoxification systems to function more efficiently and protecting organs from chronic low-level exposure to harmful chemicals.
Who Should Use Rorra Water Filtration Systems?
While clean water benefits everyone, certain groups especially benefit from comprehensive water filtration:
- Families with Children: Children are more vulnerable to contaminant exposure due to developing organs and higher water consumption relative to body weight
- Pregnant Women: Protecting fetal development from contaminants linked to reproductive and developmental issues
- Athletes and Performance-Focused Individuals: Optimal hydration without contaminants supports peak physical and mental performance
- Individuals with Sensitive Skin or Eczema: Filtered shower water dramatically reduces skin irritation and inflammation
- People with Compromised Immune Systems: Reducing contaminant exposure is especially important for those with cancer, autoimmune conditions, or other immune challenges
- Health-Conscious Consumers: Anyone prioritizing preventive health measures and long-term wellness
- Homeowners in Areas with Known Water Issues: Residents dealing with old pipes, industrial pollution, or agricultural runoff
Warranty, Guarantees, and Customer Support
Rorra stands behind product quality with a comprehensive 12-month warranty covering manufacturing defects and a 30-day money-back guarantee allowing risk-free trial of the filtration systems.
The company provides responsive customer support through their website contact system, addressing questions about installation, filter replacement, water quality testing, and product performance.
How to Check Your Local Water Quality
Rorra’s website features a water report tool where consumers can enter their zip code to discover which toxins and chemicals are present in their local tap water. This transparency helps individuals make informed decisions about the importance of filtration for their specific situation.
You can also request a Consumer Confidence Report from your water utility or check the Environmental Working Group’s Tap Water Database for detailed information about contaminants detected in your area.
The Future of Water Filtration: Rorra’s Vision
As awareness grows about tap water contamination and its health impacts, Rorra is positioned at the forefront of a water quality revolution. The company’s commitment to rigorous testing, transparent results, innovative technology, and elegant design represents a new standard for the water filtration industry.
The founders’ personal connection to the mission – protecting their own children from water-related health issues – drives continuous innovation and improvement. As new contaminants are identified and testing methodologies advance, Rorra remains dedicated to staying ahead of emerging threats to water quality.
Conclusion: Is Rorra Worth It?
For individuals and families serious about protecting their health through clean water, Rorra represents an exceptional investment. The combination of NSF-tested contaminant removal, medical-grade construction, elegant design, ease of use, and transparent performance data creates a comprehensive water filtration solution that delivers measurable results.
Dr. Andrew Huberman’s endorsement adds significant credibility, as his science-based approach to health optimization relies on verifiable data and proven interventions. When a leading neuroscientist who carefully vets every health protocol he recommends calls Rorra the best water filter on the market, that endorsement carries substantial weight.
The overwhelming positive customer reviews, combined with third-party laboratory testing results, demonstrate that Rorra delivers on its promises. Users consistently report improved skin health, better-looking hair, great-tasting water, and the peace of mind that comes from knowing their family is protected from harmful contaminants.
Whether you choose the Countertop System, the Filtered Showerhead, or both in the money-saving bundle, you’re investing in long-term health, environmental sustainability through reduced plastic waste, and the confidence that comes from truly knowing what’s in your water.
Where to Buy Rorra Products
Rorra products are available exclusively through the company’s website at rorra.com, ensuring authentic products, full warranty coverage, and access to customer support. The direct-to-consumer model allows Rorra to maintain competitive pricing while delivering premium quality filtration systems.
Visit rorra.com today to explore the complete product line, review detailed testing results, check your local water quality, and take the first step toward comprehensive water protection for your home.
This article was created for informational purposes. For the most current product information, pricing, and availability, please visit rorra.com.